In order to understand the artistic evolution of Gen Rosso, it’s important to take note of its background tracing its origin to the late 60’s in a small location of Tuscany’s hilly side near Florence by name Loppiano : 900 inhabitants from 70 nations of the world.
    Due to its originality, Loppiano has always been an attraction point to thousands of people. At the very beginning a group came into rise with the aim of entertaining visitors from various parts of the world through folklore, song and dance.

    It was to this initial artistic group that Chiara Lubich, on Christmas 1966, gave as a gift a guitar and a red drum set. They were years of youth protests, calls to a pacific world, the beat generation, and the acronym GEN, for New Generation merged well with the wave that characterised that period. From here the group derives its name. A red (‘Rosso’ in Italian) drum set played by a new ‘Gen’eration.

    A few instruments, a pair of amplifiers and a whole lot of enthusiasm...

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